Margin vs. Markup

Modified on Wed, 30 Oct at 9:33 AM

Understanding the Difference Between: 

Margin and Markup



Definition


Margin: Margin shows the gross profit earned after paying NETT (COGS) as a percentage of the RACK (revenue)


Markup: Markup shows how much more your selling price is than the amount the service costs you


Useful Terms


Revenue: Earnings before deducted costs (RACK)


COGS: Costs of goods sold (NETT cost to supplier)


Gross Profit: RACK (Revenue) - NETT (COGS)


Margin

Markup


The Gross Profit as a percentage of the Rack Cost.


(Gross Profit / Rack ) x 100



The Gross Profit as a percentage of the Nett Cost.


(Gross Profit / Nett) X 100


Example 1 - Starting with Nett and %


20% Margin on $8,000 Nett Cost


Profit = $2,000 , Rack cost = $10,000



20% Markup on $8,000 Nett Cost


Profit = $1,600 , Rack cost = $9,600


Example 2 - Starting with Nett and Profit


$7,500 Nett Cost and $2,500 Profit


Margin = 25%



$7,500 Nett Cost and $2,500 Profit


Markup = 33.3%




Here is a reference chart on how Margins & Markups correlate with each other: 


Margin

Markup

13%

15%

16.7%

20%

20%

25%

23%

30%

25%

33.3%

28.6%

40%

30%

43%

33%

50%

42.9%

75%

50%

100%

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